About Us
Born From Burnout, Built for Balance
Nite Aid was born out of necessity, two working parents juggling
careers, kids, and the constant mental load that comes with both.
Like a lot of people, we were running on fumes, chasing energy with
caffeine, and not quite feeling like ourselves.
We weren’t looking for another shortcut, we were looking for a
solution. More sleep is the number 1 answer, but it just wasn’t
consistently realistic. So we started asking: What does the body
actually do while we sleep that leaves us feeling restored? And
more importantly, how can we support those processes, even on the
nights we’re short on hours?
That curiosity led to the creation of Nite Aid, a recovery supplement
designed to help the body do what it’s already wired to do: repair,
reset, and restore itself overnight. What started as a solution for
our lack of sleep has become a nightly ritual, one that not only
supports our physical recovery, but has helped us prioritize rest in
all forms.
We built Nite Aid for people like us, those who want to do meaningful
work, be present with the people they love, chase goals, and still
have something left in the tank. Whether you're caring for a family,
building a business, pushing your limits, or just protecting your
peace, we believe rest isn't the reward. It's part of the process.
Sleep quality has a stronger impact on daily energy andproductivity than sleep quantity
Journal of Occupational Health Psychology
38% That’s how much your attention span and working memory can drop after just one night of poor sleep.
Harvard Medical School, Division of Sleep Medicine
At Nite Aid We Believe
We believe life’s not about squeezing more in—it’s about showing up fully for what matters. Whether it's your career, your kids, your workouts, or your downtime, the goal isn’t to hustle harder—it’s to be more present, clear-minded, and energized.
That’s why we created Nite Aid—to support your body’s natural recovery processes so you can rise ready. It’s not about chasing achievement through burnout. It’s about recovering smarter, performing better, and actually enjoying the life you're building.
Presence, Not Pressure means:
You don’t need to earn your rest — you deserve it.
Energy is for what fuels you, not just what drains you.
Sleep isn’t downtime — it’s your foundation for everything.
What It Does - Restore, Recover, Reset
While you rest, your body is hard at work restoring energy, clarity, and calm. Nite Aid promotes those biological functions and helps you show up to your life.
Cognitive Clarity & Mental Edge
Formulated with nootropic and neuroprotective compounds to support memory consolidation, synaptic recovery, and overnight brain detoxification—so you wake up with sharper focus and mental clarity. (Featuring clinically studied ingredients like CognatiQ®.)
Tissue Repair & Muscle Recovery
Supports protein synthesis, muscle cell repair, and inflammation reduction during sleep—promoting better physical resilience, mobility, and recovery from daily physical stress.
Metabolic & Digestive Support
Enhances nighttime digestion and nutrient assimilation while helping regulate blood sugar and reduce bloating. Includes botanicals and minerals known to promote a healthier microbiome and metabolic reset.
Cellular Energy Regeneration
Delivers mitochondrial support through key cofactors that optimize ATP production and cellular respiration, helping you wake up with natural, sustained energy—without the crash of stimulants.
Nervous System Reset & Calm
Activates the body’s parasympathetic nervous system response to reduce cortisol, balance neurotransmitters like GABA and serotonin, and prepare the brain for deep, restorative sleep.
Detoxification & Cellular Cleanup
Aids in phase I and phase II liver detox pathways and supports autophagy—the body’s cellular repair mechanism—allowing for more efficient recovery and hormonal balance overnight.
